Digital Analytics Specialist - Contract role
A 3-4 month contract opportunity for an Digital Analytics Specialist to join a newly formed website project team, with a focus on assisting with a new website strategy producing reports on request and provide insights and recommendations.

You will drive decision making within various digital environments and help bring quantifiable improvements and insights across a range of measures.

Key role responsibilities:

- Provide analytical data and reports on request and provide insights and recommendations for their new website and strategy.

- Work closely with the Marketing Heads and report on analysis for future projects

- Provide analysis that helps identify and understand the user journey

- Contribute to analytics operational improvements to ensure there is a best practice measurement approach

- Recommend quantifiable improvements to a number of different website sections.

- Detailed analysis of different conversion funnels and user journeys to inform where improvements can be made.

Key role skills:

- Minimum 3 years of experience and proven record in use of web analytics to deliver web measurement, conversion tracking and ad-hoc reporting

- Extensive experience with web analytics/website reporting tools and platforms such as Google Analytics, Google Analytics 360, Google Tag Manager, Adobe Omniture, Google Data Studio etc.

- Understanding of different marketing channels driving traffic to digital assets (eDMs, Display, Search, Print etc.)

- Experience as a technical leader in developing and implementing a strategy for analytics and optimisation across websites

- Front-end development knowledge in HTML, CSS, and Javascript

Should you have a complex question preventing you from applying, please get in touch with Dave NOW via email.