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Digital Copywriter - Fashion
Digital Copywriter
Fashion
6 month contract

An exciting new opportunity is now available for a skilled copywriter to work within a well known fashion brand.

You will be responsible for content creation across brands and will be working alongside the Merchandising, Marketing and Digital Design teams to develop on-brand content, across a diverse range of customer segments.

Required Experience:

Work cross-functionally with internal stakeholders in Merchandising, Marketing and Digital teams to ensure tone of voice of each brand is unique and relevant to the audience

Create compelling, original web content for landing pages, banners and emails in the brand voice (approachable, engaging, clear, contextual, customer-centered, action-oriented)

Incorporate best-practice SEO techniques into all copy created

Firm understanding on SEO basics for copy writing eg: Meta description/browser title/H1 writing.

Hands on experience using Google keyword planner tool and keyword list building.

Proficiency in measuring copy success using Google Analytics.

Collaborate with SEO specialist to incorporate best-practice SEO techniques, with a particular focus on keyword inclusion.

Work with Internet Merchandise team to edit and refine category descriptions, with a dual-focus on a customer-oriented and SEO outcome.

Collaborate with Internet Design team to integrate copy into designs.

Develop operational and transactional copy for the website, as needed.

Required Experience:

2+ years of experience in creative copywriting in a professional capacity OR copy creation in a marketing and communications role that could translate to online.

Demonstrated proficiency in creating SEO-friendly long-form copy, whilst maintaining the tone of voice of the brand.

Ability to work in a fast paced environment and adapt to changing priorities.

Ability to effectively foster cross-functional relationships across teams (e.g. Marketing, Merchandising, Digital).

Should you have a complex question preventing you from applying, please get in touch with Dave NOW via email.