The 10 Best Super Bowl Ads of 2022

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Are you a Super Bowl fan? Or just simply a GO SPORTS! kind of person?

Either way, there are no spoilers here, even though you should have watched it by now to avoid any spoilers. 

This piece isn't about the sports, the technical plays and the TOUCH DOWNS! This is about the creatives, the digital experts, the thinkers and the ads that take centre stage during Super Bowl airtime. 


If you haven't seen any yet, scroll down and take a look at some of the hits and maybe misses from this year, you decide. You'll laugh, you'll cry and shake your head in disbelief. From the infamous QR code, being thrown back into Middle Earth, to Zendaya doing exactly what Zendaya does... Get around the videos below.


10. Planet Fitness | ‘What’s Gotten Into Lindsay?’ 


9. Amazon Studios | Lord of the Rings: The Rings of Power trailer


8. Nissan | ‘Thrill Driver’


7. Irish Spring | ‘Welcome to Irish Spring


6. Squarespace | ‘Sally’s Seashells’


5. General Motors | ‘Dr. EV-il’


4. FTX | ‘Don’t Miss Out’


3. Rocket Mortgage | ‘Dream House’


2. Lay’s | ‘Golden Memories’


1. Coinbase’s QR Code




What were your favourites? Any duds? Let us know on our LinkedIn page here, or email