EVENT: How To Run A Damn Good Brand Project Workshop || Adelaide

Creative Finished-Artist Roles Ballarat, Mid-to-Senior Creative Packaging-Design Careers, Advertising Finished-Artists Recruitment

Adelaide based creatives have a fantastic opportunity on August 31 to experience a short course on running a brand project, led by Richie Meldrum (Brand Thinker/ Writer/ Content Creator) who has helped pitch, win, create and deliver award-winning work spanning brand, digital and creative content for clients including KPMG, NAB, Aus Post, Fujitsu, Museums Victoria, Christies International Real Estate and the Design Institute of Australia.

Here's the description of precisely what the two hour course will cover:


Conducting Discovery

• Brand Audit
• Competitor Research
• Site Visits
• Data Analysis
• Stakeholder/Customer Interviews
• Benchmarking


Running a Strategy Workshop
• Aims and Objectives
• Set Up and Agenda
• Facilitation
• Tools and Materials
• Exercises and Techniques


Writing a Brand Framework
• Aims and Objectives
• Content and Structure
• Framework Presentation
• Format and Documentation


Creating a Brand Identity
• Visual Identity Design
• Verbal Identity Development
• Concept Presentations
• Style Guides, Assets and Design Systems
• Brand Rollout and Launch



There's also an opportunity to combine this with a course later in the day called How To Run A Damn Good Website Project, so if this sounds right up your alley, head to the AGDA website to find out more and secure your tickets!


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