Jasmine: Graphic Designer and Lettering Artist

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Jasmine has worked in the design industry for the past 6 years, and she's making a real name for herself in the world of lettering and graphic design. We're super proud that she's one of our many brilliant Artisan creatives and wanted to share her with the world, so we sat her down and asked her some questions about her life and creative process!


Tell us a little bit about your background:
My name is Jasmine and I am a Graphic Designer and Lettering Artist. I dream of a world free of spelling errors, an endless supply of paper and where I can always find a pen. I studied an Advanced Diploma in Graphic Design, have worked as a sign writer, run print houses, worked in both large and small businesses, created designs for everything from stationery to luxury brands, aged care to food packaging. I find enjoyment in a well organised Instagram feed and have an unhealthy brush pen collection and obsession. I grew up in Adelaide in a family of small business, I learned my small business mind from my dad; you need to be big enough to serve someone, but small enough to know them and you are only as good as your last job. So you just got to keep pushing.


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What sparked your interest in graphic design and lettering?
Growing up, I always had a creative outlet. My mum and sister and I did crafts in the school holidays, later down the track my uncle taught me sign writing, I always wanted to be visually busy and hands on. I also loved problem solving as a kid, the sense of accomplishment after solving a problem was my idea of fun (super nerdy right?). Combining these two meant that studying design was a natural progression from that. Design for me is creative problem solving, in the process, execution and delivery.

How do you think creativity is changing the world around us?
It's making us think more. Its making us push harder and create things that we are proud of. Being in a digital age, its not hard to find out who did what, meaning we are more accountable for what we put out in the creative space.


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Who are some of your favourite local artists and designers?
Big fan of The Letterettes, they are really paving a path for both women working together and lettering artists both collectively and as individuals. Black Chalk Co has become a huge influence for me and we have become close friends and soon to be business partners (Instagram stalk to besties that run workshops together!).



 What are some of the online resources you use for inspiration?
Design Cuts, Graphic Burger, anything from Highpulp and Ray Maust, get on their mailing lists people! Creative Market has some merit but when it comes to that, if I find something I like, I try to track them down and either buy from them direct or give them the recognition they deserve.

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What's your preferred social media site, and why?
INSTAGRAM! That app is my constant fuel to be creative. The lettering community on there is huge. Its also a great resource for making connections and networking. In saying that, I am part of a great online community called Like Minded B Drinking Wine (you can guess the B). It's an online community of women who are all pushing to be their best self, entrepreneurial demigods, and they are always there to help, to answer questions and to enjoy a glass (or two) over conversation and camaraderie.

What is a typical day for you?
There is no typical day. Freelancing means every moment of every day I need to be aware of what I need to accomplish, what I need to work on, deadlines, research, communication, lead times, as well as maintaining a social sanity and a very understanding relationship with my boyfriend. Each day is different, some days I have energy and inspiration to burn and to do lists are ticked off as quickly as I write them, other days not so much! Also, no two products or clients or businesses I work with are the same, they need to be treated differently. My days are about mastering the juggle of the hustle.


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How does living and working in Melbourne influence your work?
Being from Adelaide and moving to Melbourne almost 3 years ago, I find Melbourne constantly inspiring. It can come from the simplest of things, from an old weathered sign to a random piece of graffiti. You don't ever know what, who or how you will be next hit with inspiration explosion that keeps you up until 2am (yes, that was me last night).


What is your favourite design or work of yours and why?
Whatever I am working on at the time is my favourite. I believe giving my all to each and every project, they are all important to the client or opportunity that I am there for.


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Do you have any advice for people who want to follow in your career footsteps?
Create your own path. Some one else has done what you want to do? Do it better. Some one has tried and failed at what you want to do? Work out why and use that to your advantage. Network, meet people. Put yourself out there, ask questions. Above all, be humble and surround yourself with people who can be honest and tell you the truth as well as boost you up when you need it.


What’s the best piece of advice you’ve ever been given?
"Leap first, gather courage on the way down"


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What question do you wish we’d asked you, and what would your answer have been?

"What's next for you?" - My business partner and I are teaming up to do lettering workshops leading up to Christmas, there is nothing better than a hand lettered gift. I cannot wait to show people that anyone can letter.

You must have nice handwriting!
Nope! My handwriting is messy and often all caps. Hand Lettering for me is just drawing shapes and making them look equally legible and visually appealing.




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