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Digital Marketing Specialist
Digital Marketing Specialist


Are you an experienced and a highly capable Digital Marketing Specialist?

Have you been responsible for the development, execution and measurement of a wide range of digital campaigns?


We are looking for an experienced DM specialist to grow with an innovative retailer in the South Eastern Suburbs.

If you are a Digital Marketing Specialist, believe you have what it takes, and want to to take the reigns to further develop our career with a quality brand, then this role may be perfect for you.

The Opportunity:
On a day to day basis it will primarily involve developing and implementing effective digital marketing strategies and communications in order to push online brand awareness, improve enquiry and conversion, influence sales growth and increase customer engagement.

This strategy based marketing role involves you being across Web, Email Marketing and the company’s Social Media Channels, in addition to taking on special projects. This role requires someone with a minimum of 4 years experience in a digital marketing role within the commercial space.


The Channels:

Website

* Manage and maintain all website content, develop and implement a digital strategy to drive traffic , brand awareness, sales growth and customer engagement

* Improve Search Engine Optimisation by executing strategy.

* Work to design online user experience

* Recommend new initiatives for improving performance though monitoring user experience best practices & industry trends

Email Marketing

*Work collaboratively to to define the customer email marketing strategy.

*Analyst, evaluate and report on all metrics

*Assist wth the management of CRM data to ensure reliability and flexibility.

*Add and test links, email display across different browsers

*Plan and build content for all email marketing comms to salesforce and customers.

*Improve and implement Marketing automation.

Social Media

*Develope and execute a social media marketing strategy for social channels such as Facebook and Instagram with Marketing Manager. This includes creating and managing required budgets.

*Create and Maintain calendar for all digital marketing posts

*Oversee management of online community

*Ensure that the brand voice is represented effectively on all channels


As a solid Digital Marketing Specialist and what you will need to be considered:

* Minimum of 4 years digital marketing experience, ideally within a B2B environment

* Ability to create, execute and evaluate digital marketing projects and campaigns via social media, web and email marketing platforms.

* Ability to analyse and report data from different programs/platforms to incorporate in decision making

* SEO, CMS, CRM, digital banners, social media (paid and organic), email marketing and marketing automation .

* Excel in all areas of Digital Marketing and is familiar with the latest platforms & trends

* Excellent time management and communication skills

* Experienced in SEO/SEM/PPC. Google Adwords & Analytics. HubSpot (experience desired, but not essential)

* Layout, landing page design and photo editing experience beneficial

* Marketing Automation experience beneficial

* Ability to brainstorm and contribute to a high- performing team environment

* Detail-oriented and deadline driven

* Excellent work ethic


If the prospect of working for this great retailer, which gives you the chance to build your career further in Digital Marketing, then this chance is not one to miss out on.

Should you have a complex question preventing you from applying, please get in touch with Duncan NOW via email.