brand creation essentials

Brand Creation Essentials - what designers need to know about brand creation and protection.

Leading designer Ken Cato and Intellectual Property specialist Trevor Choy will focus on giving graphic designers of all levels a good understanding of what they need to know about how to create a great brand and how their work should then be protected so that clients see their work as a valuable investment.

In this presentation, Ken Cato will discuss the need and some approaches to expressing the brand through its name and other identifiable elements.

Trevor Choy will then explain how presently, many graphic designers involved with the brand creation process are failing to understand the significance of how trade marks can render brands useless. Designers are in a unique position to provide clients with a genuine edge by creating brands that can be effectively protected from copy cats.

Both presentations will use real life case studies and provide practical and useful advice.

What you will learn:
* How to interpret brand strategies effectively
* How to choose valuable brand names
* Brand protection and how trade marks affect designers
* How to create brands that can be protected

Speakers
Trevor Choy - Principal, Choy Lawyers
Ken Cato - Chairman, Cato Purnell Partners

Who should attend?

This seminar will benefit graphic designers of all levels interested in understanding the value of creating a great brand and how the value of the investment to the client increases by protecting the design.

Seminar details

Thursday 20 August 2009
6.00 pm to 9.00 pm
Registration: 5.45 pm
Australian Centre for the Moving Image (ACMI)
Flinders Street, Federation Square

The seminar includes refreshments and networking opportunities. Representatives from IP Australia will be present to answer questions.

Tickets

$18.95 (incl GST) plus booking fee

For more information or to book tickets, click here.