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Bill: midweight graphic designer
From an eclectically creative family, Bill's steps into Graphic Design were a natural progression ...

23 questions!

Read all about how Bill paved his own way into a fruitful Creative career ...

What sparked your passion for design?
Working with another graphic designer to develop a product concept made me want to be a designer. I have always loved technology and computers, and since the two mix so well it was a no brainer. I spent a few years before design school experimenting for fun on a Mac.

How creative were you as a youngster?
If I wasn’t drawing or painting, I was making up stories. All through school, art and creative writing were my best subjects. I was always in plays, theatre and music. It doesn’t matter what the medium is, I just need a creative outlet.

Do you come from a creative family?
My Nonna (Grandmother) could play a mean piano accordion. My Dad can make porcelain teeth by hand. My Grandmother was an interior designer and dressmaker, and my Mother is a great cook. I would say they are very creative.

Were they supportive of your desire to be a designer?
My family have always been supportive of my creative aspirations. I have never seen my Dad more proud the day I graduated from my Graphic Design degree. When the chips are down my Mother always reminds me of my creativity.

What sort of education and training have you had?
I have done a Bachelor of Arts (Graphic Design) degree at The Australian Academy of Design @ Docklands, a Dreamweaver course, and a Business/Advertising diploma at RMIT.

Who did you want to work for when you first entered the industry?
A reputable advertising agency always interested me and still does. Being in a room full of creatives always inspires me.

Tell us about your first project and what do you feel about it now?
My first design project was for a friend who was launching some cosmetic products. This gave me the chance to be as creative with the concept as I liked. Based on the business plan the project was selected as a finalist in operation live wire and received a government grant. The recognition I received for my contribution made me think, “I can do this”. I remember traveling all over Melbourne to buy swatches and making all sorts of mood boards to develop the concept. Oh the passion!

What is your preferred software to work with and what has been the greatest advancement in technology over the past 5 years?
Adobe Creative Suite… is there anything else? I think the greatest advancement in technology for designers has been drawing tablets and touch screen technology. If you have drawn on a tablet you would know what I mean. Great fun!

Is digital technology going to eliminate the need for print?
I hope not, or I’m out of a job. In all seriousness, I think print is here for a while yet. Nothing beats a nice piece of print in the right context. Print has a certain impact and elegance that digital can’t emulate. I collect design/art books and magazine’s as I am sure many people do, but I also have an iPad. I think there is room for both.

Whose work do you really admire and why?
Shepherd Fairey – Obey.
Tara McPherson – A lot of soul in her work.
Jeff Soto – He has a fantastic graffiti origin.
Luke Lucas – Lifelounge and awesome typography.
Timba Smits – Excellent retro style and sense of humour. Very talented.

Who has been the greatest person that you’ve ever had the pleasure of working with and what have they taught you?
Working with my design collective buddies is great. They are my support group. They keep me going. I know we are there because we like what we are doing.

How would you describe your work?
Colourful, clean design, that tells a story. It’s all about the concept.

What are your plans for the future?
I would like to learn as much as I can. Eventually I would like to have my own studio.

What sort of company would you like to work with next?
I would like to be part of a creative team. I would like to work for a company that gives me the chance to really showcase my ideas and creativity.

What is your opinion of Australian design?
I have attended Semi Permanent and regularly go to exhibitions around Melbourne and I have to say the buzz and excitement around Australian design and art is the biggest. What we are doing here is world class.

What is the best/worst thing about being a designer in Australia?
The best thing about being a designer in Australia is the never-ending inspiration available. Galleries, Conferences, Groups and schools, we have a thriving design community in Australia. Worst part is that we are relatively isolated from the rest of the world and I also feel that creative’s are a little undervalued. Good design can turn a business around.

In your opinion, what is the greatest challenge the Australian design industry has to face in the near future?
Technology is forever changing, we need to make sure our education is top notch and that we keep up with the rest of the world.

What is your creative outlet outside of design?
I am a film buff. Ask me who starred in it and who directed it and I can tell you. At one stage I wanted to be an actor. I also love art and galleries.

What is the best designed bar in Melbourne?
Tough one. I really like Cookie and the rooftop above it. Summer is here!
I have been to Workshop a few times recently and enjoyed it.

What are your top 5 websites at the moment? Great Artist Great Art (Stands for “We are the image makers”, and so we are) Just cool stuff, Photography, art and fashion Video Game News Film Production News

What CD are you currently listening to and is it any good?
Been on an 80’s trip. Ministry of Sound Anthems: Electronic 80’s.
Has some great tracks from David Bowie, Human League, Simple Minds and Joy Division.

If I was a font, I’d be...?
Futura Light

For more information regarding Bill's availability, call us here at Artisan on 9514 1000, or email Jenna today!