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Creative Recruitment:  Design
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a-list / erica :: graphic designer :: bne

Erica: Web-Developer Recruitment, Digital Art-Direction Recruitment, Creative-Studio Digital-Design Jobs, Corporate Creative-Director Positions Brisbane, Mid-to-Senior Government Brand Jobs Australia
What sparked your passion for design?

As a child I was always creative, drawing and designing my own branding at age 12. My passion has always been to use my creative flair using as many different mediums as possible.

How creative were you as a youngster?

I took up private art classes at 13 and studied piano from the age of 7. I was entering drawing competitions and I won a design competition in my early years of high school for ‘Youth Week.’ This included being featured in the local paper and applying my artwork to a 9m long banner with the help of a local sign-writer.

Do you come from a creative family?  Were they supportive of your desire to be a designer?

My family have always been very supportive of my talents. Paying for my private art classes and piano lessons which allowed me to express myself. Both of my parents are quite creative, my Dad being a wood-turner (more of an artist that turned timber) and my Mum was a ballet dancer in the Queensland Ballet Company.

What sort of education and training have you had?

I first started my journey as a designer doing a certificate 3 in Graphic Design to see if I would be interested in making a career of it, this was a 1 year course. Deciding that I quite liked it, I then went on to do a Diploma of Graphic Design at Morningside (QSPGA) where I received a ‘Creative’ Graphic Design Diploma.

Who did you want to work for when you first entered the industry?

Anyone and everyone... So many amazing agencies out there. I was just keen to get out there and make my mark!

Tell us about your first project and what do you feel about it now?

My first paid project was for the Queensland Orthopedic Clinic in St Andrews Hospital. I was commissioned to design their corporate identity. The logo lasted for around 7 years with only slight variations of the original. I am still quote proud of it, regardless of the struggle I had to get it to the completed product at the time!

What is your preferred software to work with and what has been the greatest advancement in technology over the past 5 years?

I have always been extremely fond of Illustrator... I think the latest CS 5.5 really covers a lot of glitches that were apparent in previous versions of CS. I believe there has been a lot of ‘ironing out’ for the latest version. I also am very excited about a silly little ‘rotate’ function in Indesign, it has finally been integrated into a standard mouse function instead of a tool selection!

Is digital technology going to eliminate the need for print?

I don’t believe that we will ever be rid of print. It can offer so much more than web such as special embellishments - die cut, texture of the stock and so on.
I tend to hold onto business cards and clothing tags for design inspiration and also for stock choice!
Paper can be such a beautiful thing when applied to design correctly.

Whose work do you really admire and why?

If you have a chance, check out this wonderful artist:

Who has been the greatest person that you’ve ever had the pleasure of working with and what have they taught you?

I’ve worked with many wonderful people. I don’t have one person in particular however most of the marketing team at Wicked Campers are still some of the closest of friends I have, they are a pleasure to know.

What has been your greatest achievement so far?

Whilst working for Villain Designs I was commissioned by Crook Publicity to create a screen presentation (slides) for QGC’s FID event. This was a very high profile event with speakers such as Anna Bligh attending and also the Director for QGC, Catherine Tanna. The Screens (x3) were positioned behind the speakers. Over 70 slides were used, showing Government officials and QGC members. The presentation has been in use in Australia, US and UK.

How would you describe your work?

Ever changing and developing. Sometimes creative with all the special trimmings, other times, just simple and corporate.

What are your plans for the future?

One day I would like to own my own shop. I guess you could liken it to a Mombassa style. I would create my art on furniture, greeting cards and even on clothing.

What sort of company would you like to work with next?

A Design Studio or Advertising Agency please! I’m not fussy, as long as everyone works well as a team and I’m allowed to use my creative flair.

What is your opinion of Australian design?

There is a bit of a case of apprehension in Australian design. Although there are some designers out there willing to dare to be different, I find myself mostly inspired by international art.

What is the best/worst thing about being a designer in Australia?

I think it is how you look at it. The worst thing I would say is that we as designers in certain industries such as print are still not recognized as we should be, as QUALIFIED and talented individuals that deserve to be paid for their time! I found it quite astonishing when I worked in print that a lot of customers did not want to pay for artwork, as if it should have been a given with the print! I’m not sure if this is just an Australian thing or if it is just ignorance.

In your opinion, what is the greatest challenge the Australian design industry has to face in the near future?

To be honest, I don’t really have any predictions... Humans are so adaptable and can stand up to the most difficult challenges. We just pick ourselves up, and dust ourselves off, ready to start a new day!

What is your creative outlet outside of design?

I recently bought myself a Canon 30D camera, it’s second hand but it’s a great start... I’m very passionate about photography and would like to learn more. When I get a free moment I enjoy oil painting, playing my piano or accordion and hanging out with my friends at my local cafe ‘Grindhouse.’

What are your top 5 websites at the moment?
and for something silly:

What CD are you currently listening to and is it any good?

Florence and the Machine - Ceremonials.... It is FANTASTIC!

If I was a font, I’d be...?

Something swirly... maybe Feel Script... That is how I feel today anyway! I like organic shapes so scripted fonts are quite suited to my style. In saying this however, sometimes you just can’t beat the ever trusted helvetica!